Week 8: Branding

Assignment Instructions

  • Establish the problems within this logo
  • Find your target audience
  • Choose a colour palette that has no more than 4 colours
  • Pick 2 out of the 5 basic types of logos as a method for your rebranding:
    • Symbol or Icon
    • Work Mark
    • Letter Mark
    • Combination Mark
    • Emblem
  • Download your fonts from google fonts
  • Once you have all your elements, create your new logo on Illustrator
  • Finally, create a mockup website for your new brand and logo that has:
    • A header
    • A nav bar
    • A box of Lorem Ipsum text
    • A minimum of 2 pictures

Upload Instructions

When you're satisfied with your logo and mockup...

  1. Export your new logo as a PNG file with a transparent background
  2. Export your mockup as a PNG file
  3. Dowload the "upload.html" file from My Repo under week 8
  4. Input your PNG file names where needed

Rubric

/4 Logo followed the rules to effective branding.

/3 Mockup was cohessive and matches the design of the logo.

/2 Chose 2 out of the 5 basic types of logos for new logo design.

/1 Colour palette has no more than 4 colours.